Jovana nam ukazuje na Važnu stvar! svojom idejom da proizvodi i prodaje različite, rasparene, pamučne čarape oslikane crtežima dece iz svratišta, osoba sa hendikepom, mladih iz socijalno i materijalno ugroženih sredina itd. Na ovaj način, ne samo da se skreće pažnja na značaj i lepotu različitosti, već se polovina prihoda upućuje deci, mladima i ljudima koji su učestvovali u izradi crteža.

Jovana is indicating an Important thing! with her idea to produce and sell different,  mismatched, cotton socks painted with drawings of children from homes for neglected and abandoned children, people with a handicap, young people from socially and materially endangered environments etc. This way not only does one draw attention to the importance and beauty of diversity, but half of income goes to those who participated in the creation of the drawings, as well.